Privacy Policy

Who We Are

Cognit Consulting AB

Swedish corporation ID: 559010-4021

Varholmsgatan 2a, 414 74 Göteborg, Sweden

info@ampliflow.com

What Data We Collect

We collect business-related information that you or your company provide to us when using AmpliFlow, including:

• Name, email, phone, company name, and job title
• Login/account credentials
• Usage data (e.g., logs, activity and actions within the platform)
• Communications with us (e.g., support requests)
• Marketing preferences

We may also collect data automatically via cookies or analytics tools (see the "Cookies and Tracking Technologies" section below).

Additional data collection may occur when you:

• Register online or place an order for our products or services
• Complete surveys or provide feedback (including via message boards or email)
• Enter or upload data into your AmpliFlow account
• Use or view our website or the SaaS application, which may result in information being gathered through cookies or log data

Cognit Consulting AB will process personal data only as documented in the Terms of Service, this Privacy Policy, and any applicable Data Processing Agreement (DPA), and as otherwise required by law. Cognit Consulting AB is not obliged to accept or act on individual instructions from customers outside of the scope of these agreements.

Log Data

When you use our Service, we automatically collect certain technical and usage information ("Log Data"). This may include:

• Your computer's IP address
• Browser type and version
• Pages visited on our Service
• Time and date of your visit
• Time spent on those pages
• Other usage statistics

We log platform usage with Microsoft Azure Application Insights, Sentry.io and Pendo.

Cookies and Tracking Technologies

Cookies are small data files stored on your device. We use cookies and similar technologies to:

• Remember your preferences
• Analyze usage patterns
• Support authentication and security
• Improve our website and platform experience

On www.ampliflow.com (our website):

You can accept or refuse non-essential cookies and be notified when a cookie is being set. Refusing cookies may affect your website experience. Most web browsers allow you to control cookie settings through their preferences. Essential cookies necessary for core website functions may still be set.

On the AmpliFlow SaaS application:

Cookies are strictly necessary for the core platform to function (for example, for authentication and essential security). You cannot refuse these necessary cookies in the SaaS application. If you do not wish to accept these cookies, please discontinue use of the SaaS application.

Types of cookies and tracking used:

• Essential cookies: Required for authentication, security, and core platform functionality
• Analytics cookies: Used for usage analytics and improvement (e.g., Microsoft Azure Application Insights, Pendo, Microsoft Clarity, Google Analytics)
• Marketing cookies: Used for newsletters and marketing communications if you have opted in (e.g., MailerLite)

How to manage cookies:

For the website, you may adjust your browser settings to refuse or delete cookies. For the SaaS application, cookies are necessary and cannot be refused.

How We Use Your Data

We use your personal data to:

• Provide, manage, and improve the AmpliFlow Service
• Communicate with you about your account, billing, and support
• Send marketing communications about our products and services (you can opt out at any time)
• Comply with legal obligations

We do not sell your personal data.

Legal Basis for Processing (GDPR)

We process your data based on:

• Contract (providing our service to you or your company)
• Legitimate interest (improving and securing our service, marketing to business contacts)
• Legal obligations

Data Storage and Transfers

Your data is securely stored on Microsoft Azure cloud infrastructure within the EU/EEA. Data is stored in the West Europe (Netherlands) and Sweden Central (Gävle, Sweden) Azure regions. We rely on Microsoft Azure's compliance program (ISO 27001, SOC 1/2/3, GDPR). No customer data is transferred outside the EU/EEA. Where third-party sub-processors operate outside the EU/EEA (e.g. optional AI services), appropriate safeguards such as Standard Contractual Clauses or adequacy decisions are applied in line with GDPR requirements.

Data Sharing

We only share potentially sensitive data with service providers who support our platform.

For the website www.ampliflow.com:

• Pendo: Usage analytics to help us improve the service
• Microsoft Clarity: Webpage insights and visitor interaction analytics
• Google Analytics & Ads: Website analytics, marketing
• HubSpot: Lead management, form tracking, chat, and customer relationship management
• MailerLite: Email newsletters and marketing communication

For the SaaS product AmpliFlow:

• Microsoft Azure: Hosting, security, and log data (via Application Insights)
• Pendo: Usage analytics to help us improve the service
• Sendgrid: Email delivery service

Optional AI and cloud processors:

If you, as a customer, actively opt in to use advanced AI features or integrations, your data may be processed by:

• OpenAI, LLC
• Google LLC (Cloud and AI services)
• Mistral AI
• Anthropic PBC
• Additional AI or cloud vendors as specified at the time of opt-in

Authorities:

We may share information with authorities if required by law.

Third-Party Links

Our Service may contain links to third-party websites. We are not responsible for the content or privacy practices of these sites. Please review their privacy policies before providing any personal information.

Security

We use commercially acceptable means to protect your personal information, but no internet or electronic storage method is 100% secure. We cannot guarantee absolute security.

Children's Privacy

Our Services are not directed at children under 13. We do not knowingly collect personal information from children under 13. If we learn a child has provided us with personal data, we will delete it promptly. If you are a parent or guardian and believe your child has provided us with personal data, please contact us.

Your Rights

You or your business representatives have the right to:

• Access your personal data
• Correct your personal data
• Request deletion of personal data (subject to legal requirements)
• Restrict or object to processing of your personal data (in certain cases)
• Request transfer of your personal data (data portability)
• Opt out of marketing at any time

To exercise any of these rights, email us at info@ampliflow.com. We will respond within one month.

Data Retention

We retain your data as long as you use our Service or as required by law. If you request deletion, we will remove your data within 90 days unless otherwise required.

Changes

We may update this policy. Changes take effect when posted here. The date of the latest update is shown at the top of this page.

Contact

Email: info@ampliflow.com

Phone: +46 736 609074

If you have questions or concerns about this policy or your data, please contact us at the details above.